Cadillac Advertising Mid-Century Luxury
In the fifties, Cadillac consciously advertised the car to those on their way up. Cadillac wasn’t selling a mechanism but rather a state of mind, appealing to those who yearned for luxury. Prestige ads in a new ad age. By the mid-1950s, automobiles surpassed packaged goods and cigarettes as the most heavily advertised products. Car owners of the mid-1950s began to see their vehicles as extensions of themselves.
